Airtel Cracks Down on Online fraud in West Bengal: Shields 6.4 Million Users in Real Time

 Kolkata, June 25th, 2025: Bharti Airtel (“Airtel”) has announced significant progress in its mission to protect customers in West Bengal from rising online frauds. As part of the nationwide rollout of its AI-powered fraud detection system, Airtel has successfully safeguarded more than 6.4 Million users across the state — within just 41 days of launching its advanced fraud detection system. Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, E-mail and other browsers. It leverages real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds. For instance, if a resident in Kolkata receives a suspicious message that reads: “Your package is delayed. Track it here: http://www.tracky0urparcell.com”. And if the unsuspecting resident, then clicks on the link, Airtel’s system also clicks into gear. It instantly scans the link and if flagged as suspicious, it blocks access. The user is redirected to a warning message that reads: “Blocked! Airtel found this site dangerous!” All this instantaneously. This real-time interception prevents users from falling victim to all kinds of frauds. Commenting on the initiative, Ayan Sarkar, CEO – West Bengal and Odisha, Bharti Airtel, said “We are pleased to announce the launch of the world’s first Fraud Detection Solution—now operational in West Bengal—designed to protect our customers from emerging threats. In an era where digital threats are increasingly sophisticated and pervasive, the necessity for a robust and reliable secure mobile network has never been greater. We are confident that our solution will offer comprehensive protection to customers in West Bengal against cyber threats, allowing them to navigate the digital landscape with assurance.” In a collaborative effort to strengthen cyber security in West Bengal, Ayan Sarkar, CEO – West Bengal & Odisha, Bharti Airtel, met Shri Rathod Amitkumar Bharat, IPS (DIG – Cyber Crime Wing, Government of West Bengal), to discuss strategies for tackling rising cyber threats and enhancing digital safety in the region.With West Bengal ranked as one of India’s most digitally advanced states, the threat of online fraud has grown in both its urban and rural regions. Fraudsters increasingly target users through phishing links, fake deliveries and spurious banking alerts. Cities like Siliguri, Durgapur, Asansol, Kharagpur, and Midnapore — as well as towns like Habra, Bolpur, and Bankura, among others — have seen a sharp rise in such fraudulent attempts. Airtel’s solution acts as a statewide digital shield, protecting families, senior citizens, homemakers, students and first-time smartphone users alike. The AI-driven platform delivers fraud warnings in the user’s preferred language, including Bengali, making it highly effective for the state’s diverse population. This multilingual support is especially impactful in districts with low digital literacy or where English is not widely used. The solution operates silently in the background, requires no installation and is offered free of cost. West Bengal at the forefront of digital adoption — from online banking to government e-services — and Airtel’s initiative plays a critical role in creating a safer digital ecosystem across the state. Whether it’s a working professional in Siliguri, a homemaker in Durgapur, or a student in Midnapore, Airtel helps make every digital interaction safer. How the AI-Powered tool works: In the last 41 days of the launch, Airtel has blocked more than 188,000 malicious links and shielded 95.6 Million users across the country. News

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