Fort Fit Foods Launches Super Rice and Fortified Atta to Combat Malnutrition in WestBengal

Kolkata, West Bengal | 23 April 2024
The launch event for Fort Fit Foods’ flagship products, Super Rice and Fortified Atta, was
attended by esteemed guests, including Col. Sujoy Kumar, Director of East Zone, Food Safety and Standards Authority of India (FSSAI), and Mr. Manoj Agarwal, Chief Electoral Officer, West Bengal. The dignitaries emphasized the importance of fortified food in improving public health and commended Fort Fit Foods’ initiative.
Fort Fit Foods, a pioneering brand in West Bengal’s food processing industry, proudly announces the launch of its flagship products—Super Rice and Fortified Atta. As the first company in West Bengal to venture into fortified staples, we’re committed to bridging the nutritional gap and creating a healthier future for the people of West Bengal, a state that ranks 28th in the country in terms of malnutrition.
Through this initiative, we’re adopting a multifaceted approach that not only focuses on
launching innovative fortified products that make a significant difference in consumers’ lives
but also aims to motivate other millers to join the fortification cause. By doing so, we hope to
create a ripple effect that positively impacts public health. Additionally, we’re committed to
educating consumers about the benefits and importance of fortified products, empowering
them to make informed choices about their health.
“Fortification is not just a scientific concept; we have enough data to conclude that it’s an act
of humanity. It’s about recognizing that nutrition is not a privilege, but a fundamental right.,”
said Rahat, Founder of Fort Fit Foods. “This launch reflects our commitment to innovation and our passion for improving public health.”
The initiative was made possible through the support of Millers for Nutrition, a strategic
initiative powered by TechnoServe.

“Millers for Nutrition’s guidance on fortification best practices and market insights were
invaluable in helping us bring Super Rice and Fortified Atta to market,” added Rahat. “Their support has been instrumental in our journey to make nutritious food accessible to a wider
audience.”
About Fort Fit Foods is committed to innovation and quality in food production, with a focus on
delivering nutritious staples and value adds that improve public health. About Millers for Nutrition
Millers for Nutrition is supported by TechnoServe and funded by the Bill & Melinda Gates
Foundation. It brings together food processors and experts to make fortified food widely available, helping improve health in communities across India. By providing technical expertise and marketing support, Millers for Nutrition empowers millers to adopt fortification and make a meaningful impact on public health.”
About Millers for Nutrition: Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Bühler, dsm-firmenich, Mühlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation.
Millers, food fortification stakeholders, and others interested in joining the coalition can learn
more at millersfornutrition.com.”

Reporter :- Bhagyashree Mondal

Mob :- 6290397462