Mirchi Bangla’s 98-Hour LIVE Radio Marathon:History, Mangoes & a Mission to Green Kolkata!

Kolkata, brace yourselves – something historic is happening on your airwaves!
For the first time in the history of Indian radio, Mirchi Bangla has gone LIVE for 98 hours straight – that’s right, no breaks, no fillers, just pure, uninterrupted madness on the mic. Kicking off at 8 AM on Monday, June 9, and continuing till 10 AM on Friday, June 13, this is not just a contest, it’s an epic radio moment that Kolkata will remember!
The activity is aptly named Mirchi AamRella – a delicious mix of juicy fun and purpose. As the mercury rises, Mirchi brings some summer coolness with 98 kilos of mangoes being given away every single day! But beyond the sweetness and laughter lies a deeper mission – a mango seed collection drive, aiming to plant mango trees all over Kolkata. Yes, while listeners enjoy the thrill of contests and surprises, they’re also contributing to a greener tomorrow.
A Radio First, A City-Wide Celebration
Imagine this – jocks going full throttle for 98 hours, listeners tuning in round the clock, and the Mirchi studio buzzing with energy, laughter, and non-stop action. This is not your regular radio show. This is a celebration of radio at its wildest best.
What’s more? Kolkata’s favourite celebrities and influencers are dropping into the Mirchi studio to join in the madness, celebrate history, and connect with listeners in real time.
A Mango-Fuelled Green Movement
The AamRella campaign isn’t just about making radio history, it’s about making an impact on the ground. Alongside the excitement of the 98-hour LIVE broadcast, Mirchi Bangla is collecting mango seeds from listeners across the city. Once the broadcast ends on Friday, the second leg of the campaign begins – the great mango tree planting drive.
Yes, every collected seed will be nurtured and used to grow mango trees in and around Kolkata. It’s a way of giving back to the city, one seed at a time. What started as a mango giveaway has now blossomed into a full-fledged environmental movement and Kolkata is at the heart of it all.
This AOM was filled with TollyTown Celebrities.
From Prosenjit Chatterjee to Koel Mallick, Parambrata Chatterjee to Ritabhari Chakraborty everyone’s gone mango-nificent!
Prosenjit’s got pulp power, Vikram’s Vibing with vibes of Alphonso,
and Rituparna’s dripping in sweet, juicy madness!
This summer, it’s not just hot – it’s mango-fied!

AamRella: It’s BIG. It’s BOLD. It’s SO MIRCHI.
Listeners across the city are glued to their radios, WhatsApp-ing answers, laughing along with their favourite RJs, and dropping by with seeds in hand. The studio has turned into a mango wonderland, with crates of fruit, bursts of laughter, celebrity guests, and a never-seen-before energy that only Mirchi can deliver.

This is more than just a radio campaign. It’s a moment of pride for the city. From sleepless jocks and excited winners to eco-conscious citizens and mango-loving fans- AamRella has managed to unite Kolkata like never before.
So, whether you’re tuning in for the madness, dropping by with a seed, or just soaking in the fun – know this: you’re part of something historic!
We received 15000+ calls and messages in just 72 hours & That’s a record!
This is 98 Hours NON-STOP LIVE Radio like never before. This is AamRella.
This is Mirchi Bangla.

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