Senco Gold & Diamonds Unveils Attractive Rath Yatra Offers

Kolkata, 25 June 2025 : Senco Gold Limited is a leading pan-India jewellery retailer with a legacy of more than 85 years and the largest jewellery retail player in Eastern India based on number of showrooms with a whooping count of 175+ showrooms spread across 17 states, including 1 showroom in Dubai UAE, announced the launch of special designs & offers to commemorate the auspicious festival of Rath Yatra also known as the Festival of Chariots with exquisite jewellery that radiates grace and beauty.

Rath Yatra, also known as the Festival of Chariots, is an important Hindu festival that takes places every year, during the summer. Rath Yatra is celebrated around the world, but the most famous and largest celebrations take place in Odisha and in West Bengal.

Senco Gold & Diamonds has designed a selection of unique jewellery pieces specifically inspired by the symbolism and grandeur of Rath Yatra. Our expert craftsmen have incorporated intricate motifs of deities, chariots, and auspicious symbols into these extraordinary designs, paying homage to the rich cultural heritage associated with this revered festival. Each piece of jewellery is crafted with utmost care, using hallmarked gold, ensuring that they become cherished heirlooms that can be passed down through generations.

Commenting on the occasion, Joita Sen (Director & Head of Marketing & Design, Senco Gold & Diamonds) said, “We at Senco Gold & Diamonds understand the significance of Rath Yatra and the auspiciousness of buying jewellery during this time as we pray to Lord Jagannath. Our team of skilled artisans and designers have meticulously crafted a stunning collection of jewellery pieces that perfectly blends tradition with contemporary style. From intricately designed gold & diamond pendants to meenakari earrings, we have something to suit every taste and preference.”

Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, “To enhance your Rath Yatra shopping experience, Senco Gold & Diamonds is offering an irresistible offer at our showrooms of up to Rs 500 discount per gram off in making charges, on buy of gold jewellery. The brand is also offering up to 15% off on Diamond Jewellery value, 0% Deduction on exchange of Old Gold plus 10% discount on making charges. Since gold prices are soaring high, we have introduced flexi price offer, where in customers booking gold at today’s value, will have the advantage of buying it later at the current price. If the price goes up, he does not have to pay extra. In case the price goes down he will pay the price which is lower”.

Senco Gold & Diamonds offers a diverse jewellery collection, including gold, diamond, platinum and studded jewellery. The company’s brands include Everlite lightweight jewellery, and Gossip, the silver and costume jewellery brand. It has also launched D’Signia showrooms in India which offer a premium jewellery shopping experience. Their Aham collection of jewellery caters to men, while the Vivaha collection features premium designer wedding jewellery. For more details and attractive online only offers one may check https://sencogoldanddiamonds.com/.

About Senco Gold Limited:

Senco Gold Limited (Senco) is a leading pan-India jewellery retailer with a legacy of more than 85 years and largest in eastern India based on number of showrooms. Senco has been rated as 2nd Most Trusted Jewellery Brand for 4th year in a row by TRA and amongst Most Desired Jewellery Brand by TRA in 2024 much ahead of most of our peers. Senco has also made it to the list of Global Top 100 Luxury Brands by Deloitte in its Feb 24 report. Senco’s credit rating has been upgraded by ICRA for its Fund based working capital facilities at [ [ICRA]A2+ with “Stable” Outlook for short term borrowings and [ICRA]A for Long term borrowing. Senco has also been certified as a Great Place to Work (GPTW).

Senco has over 175+ showrooms (including 72 Franchisee showrooms) spread across 17 states, including 1 international showroom in Dubai UAE with a mix of own and franchisee model; and having various formats like Classic & Modern, D’Signia, Everlite, House of Senco and Sennes to cater to various customer segments.

Senco Gold Limited recently announced their entry in transit jewellery retail, opening a showroom in Andheri Metro Station (Mumbai) as a first of its kind, with their everyday wear diamond & gold jewellery brand Everlite. An Everlite showroom at Andheri Metro Station got launched recently, where customers can check modern designs of senco’s jewellery collections on the go, thus making the shopping experience quick and smooth so even people in a rush can come in, look around and make a quick purchase.

Senco offers an extensive range of jewellery, including gold, diamond, silver, platinum, as well as precious and semi-precious stones. With a catalogue offering 1,88,300+ designs for gold jewellery and 1,28,200+ designs for diamond jewellery, Senco offers a large variety of designs of handcrafted jewellery, most of which are designed in-house by its designers in close collaboration with skilled local karigars in Kolkata and across the country.

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