Senco Gold & Diamonds unveils ‘Chain Festival’ & An Exclusive Freedom Offer to celebrate -Azadi Utsav -78th Independence Day with elegance

Kolkata August 11, 2025: Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eighty-five years and the largest jewellery retail player in eastern India based on number of showrooms with a whooping count of 183+ introduces Chain Festival & launches an exclusive Freedom Offer to celebrate 78th Independence Day, where customers can explore a wide range of new designs of Gold, Platinum & Diamond Chains and neck pieces to choose from. As part of this offer, the brand is presenting attractive discounts on purchases of Gold, Diamond, Silver, Platinum, and Gossip jewellery items, along with a host of other offerings.
This Azadi Utsav, celebrate the spirit of freedom with the elegance of fine jewellery. The festive collection blends timeless heritage with modern design, reflecting unity, pride, and the beauty of craftmanship. Every creation is more than just adornment — it’s a tribute to strength, grace, and individuality. Perfect for marking milestones, gifting loved ones, or adding a special sparkle to your celebrations, each piece is designed to make every moment shine. Rediscover tradition. Celebrate freedom. Shine your way.
Commenting on this, Mr. Suvankar Sen (MD & CEO, Senco Gold Ltd.) said, “Senco Gold & Diamonds is known for its exquisite jewellery collections, which are handcrafted with precision and devotion to detail. The brand’s jewellery is inspired by Indian culture and heritage, and it offers a wide variety of designs and styles to choose from, including traditional, modern, and contemporary. This year as a part of Freedom Offer, discounts of upto 25% on making charges for gold jewellery, up to 78% on making charges for diamond jewellery, upto 5% discount on diamond value, up to 15% on making charges for platinum jewellery, upto 10% on silver items, and upto 15% on MRP of Gossip jewellery are offered to enhance shopping experience of our customers. Furthermore, the brand is offering 10% discount on gemstones and 0% deduction on exchange of old gold”.
Commenting on this Mrs. Joita Sen, (Director and Head of Marketing & Design at Senco Gold & Diamonds), said, “As India marks the 78th Independence Day, we take this opportunity to celebrate this joyous occasion with our valued customers by introducing new set of designs in Chains -Gold 86 new designs, Diamond & Platinum-10 new designs each.  August is a month of festivities across India, with North India celebrating Teej, South India observing Onam and Varalakshmi, Friendship Day and Rakhi being celebrated Nationwide. To celebrate these occasions, we have launched new designs in Mangalsutra, Silver-Gold & Diamond Rakhi, Solitaire Rings along with other enticing offers that our customers can avail of.”
Senco Gold & Diamonds offers extensive jewellery collection, including gold, diamond, silver, platinum, as well as precious and semi-precious stones under brands such as Everlite, focused on lightweight jewellery; Gossip, the silver and costume jewellery brand; and D’Signia, which offers a premium jewellery retail shopping experience to customers. Senco Gold & Diamonds also has an Aham collection of jewellery catering to men and a Vivaha collection, which is a premium designer wedding jewellery range. The Freedom Offer will be available until August 17, 2025, at all Senco Gold & Diamonds showrooms and online channels, including https://sencogoldandds.com/.

About Senco Gold Ltd-

Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a legacy of more than 85 years and largest in eastern India based on number of showrooms. Senco has been rated as 2nd Most Trusted Jewellery Brand for 4th year in a row by TRA and amongst Most Desired Jewellery Brand by TRA in 2024 much ahead of most of our peers. Senco has also made it to the list of Global Top 100 Luxury Brands by Deloitte in its Feb 24 report. Senco’s credit rating has been upgraded by ICRA for its Fund based working capital facilities at [ [ICRA]A2+ with “Stable” Outlook for short term borrowings and [ICRA]A for Long term borrowing. Senco has also been certified as a Great Place to Work (GPTW).
Senco has over 183+ showrooms (including 77 Franchisee showrooms) spread across 17 states, including 1 international showroom in Dubai UAE with a mix of own and franchisee model; and having various formats like Classic & Modern, D’Signia, Everlite, House of Senco and Sennes to cater to various customer segments.
Senco Gold Ltd. recently announced their entry in transit jewellery retail, opening a showroom in Andheri Metro Station (Mumbai) as a first of its kind, with their everyday wear diamond & gold jewellery brand Everlite. Everlite showroom at Andheri Metro Station, where customers can check modern designs of our jewellery collections on the go, thus making the shopping experience quick and smooth so even people in a rush can come in, look around and make a quick purchase.
Senco offers an extensive range of jewellery, including gold, diamond, silver, platinum, as well as precious and semi-precious stones. With a catalogue offering 156,000+ designs for gold jewellery and 86,000+ designs for diamond jewellery, Senco offers a large variety of designs of handcrafted jewellery, most of which are designed in-house by its designers in close collaboration with skilled local karigars in Kolkata and across the country.

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